Joia Jefferson Nuri, PCC | Executive Leadership Coach & Leadership Development Facilitator
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Joia Jefferson Nuri, TedxWilmington
Every leader has two voices. One is the voice of wisdom. The other is the destructive inner critic.
For much of my life, I listened to the wrong one. It convinced me I wasn't smart enough, accomplished enough, or deserving enough—even as I built a successful career. That experience became the foundation of my life's work.
Today, as an Executive Leadership Coach and founder of In The Public Eye Coaching, I help executives, physicians, entrepreneurs, nonprofit leaders, and government professionals quiet the destructive inner critic so they can lead with greater confidence, leadership influence, and purpose. Together, we strengthen executive communication, emotional intelligence, decision-making, and resilience to create measurable, lasting results.
Before launching my coaching practice, I spent more than 25 years in America's most demanding newsrooms. I was among the first women hired as a television news engineer at NBC News Washington and later became the first Black woman Technical Director for the CBS Evening News and Face the Nation. I also served as a Senior Producer at NPR, PBS, and C-SPAN, earning an Emmy Award along the way.
My career later expanded into international human rights, where I worked with Harry Belafonte and Danny Glover and testified before the United States Congress. Today, I coach leaders from organizations including Microsoft, Johns Hopkins School of Medicine, Fanatics Sportsbook & Casino, Open Society Foundations, The Calvert Foundation, Beeck Center for Social Impact & Innovation at Georgetown University, nonprofits, and government agencies. I've also coached more than fifteen TEDx speakers and delivered keynote presentations around the world.
I believe leadership begins the moment we stop asking the world for permission to become who we were created to be. When leaders quiet the destructive inner critic, they strengthen not only themselves—but also their teams, their organizations, and the people they serve.